Prayatna

Prayatna partnered with an International not-for-profit organization Malaria No More (MNM) in 2018, which works globally towards the elimination of malaria. MNM had signed an MoU with the Government of Odisha for 5 years (2018 – 2022) and Prayatna hosted the MNM India program, powered by a dedicated team of technical and communication experts based out of Delhi and Bhubaneswar and providing support to achieve the country’s goal of malaria elimination by 2030.

The program is using a three-pronged strategy – high-level advocacy to increase focus on Malaria, build a National Communication campaign on VBDs, and Develop Impactful State Models for high, moderate, and low malaria-endemic settings.

The program is providing services at ground level in the last mile in two highly endemic districts of Koraput and Malkangiri (contributing more than 40% of malaria cases in the total malaria burden of the state) in the state of Odisha. MNM covers more than 120,000 direct beneficiaries in both districts. MNM has engaged with more than 20 organizations on a common platform of “Malaria Action Coalition” which has representation from industry, academia, and research. MNMs intervention has raised the surveillance by 13% in the MNM-focused areas. Malaria No More has organized multiple workshops in the state of Uttar Pradesh, Bihar, and Odisha to identify the gaps and lay out a path toward malaria elimination, and contribute to the development of the National Strategic Plan 2022 – 2027.

Recently in February 2023, Prayatna signed a tripartite Memorandum of Understanding with the Government of Odisha and Malaria No More for the next 5 years i.e., 2022 – 2027 with the increased scope of intervention in different category districts based on malaria endemicity. This extended model not only provides the GoO technical support for localized interventions but also to Prayatna a larger exposure to work with a diverse set of populations majorly the tribal groups.