Passionate communication and Integrated marketing professional with a commitment to achieving challenging leadership positions by applying creative problem-solving and management skills. A software graduate with strong logic, advertising happened as a natural progression. Since then, has practiced the skills of Integrated marketing communication for the last 18 years and has a passion for everything related to media, brands, strategy insights & trends. Also recognizing the interplay of technology, collaboration & design in driving brand innovation & growth. Over the years has worked on some of the top brands in India and abroad with leading advertising & communication agencies including Dentsu Aegis Network, McCann Worldwide, Lowe Lintas, Publicis, and Havas Worldwide to create memorable campaigns that resonated with the Indian consumers at large which not only added value but also a purpose, coming in from brands like Nestle, Reckitt, Toyota, Honda, Panasonic, Aircel, LG, PSI & many other to the contribution. The thrill of facilitating a new idea take shape always holds a draw as am a firm believer and practitioner of design thinking principles, hence works best when working among newer cultures and categories.